As the Marketing Project Manager at Competitive Edge Business Solutions Inc. since November 2022 (freelance), I have been at the forefront of developing and implementing strategic marketing initiatives aimed at generating marketing-qualified leads and enhancing customer experiences. My role encompasses a variety of responsibilities, all tailored to elevate the brand's digital presence and streamline customer interaction processes through the innovative use of automation tools, notably Go High Level.

My work involves a deep dive into various facets of digital marketing including brand awareness, content development, link building, and search engine marketing (SEM). These efforts are complemented by a robust strategy encompassing organic search optimization, social media optimization (SMO), and the creation of effective landing pages. This holistic approach ensures a cohesive and dynamic online presence that not only attracts but also retains customer interest.

In addition to these tactical efforts, I focus on LinkedIn marketing and web content creation, enhancing the company's B2B marketing strategy. The execution of detailed keyword research, rigorous SEO audits, and both on-page and off-page SEO significantly boosts our search engine rankings, driving more organic traffic to our site. This comprehensive strategy is supported by my ability to develop targeted web analytics and sales funnels, which are critical for tracking the effectiveness of our marketing efforts and making data-driven decisions.

My tenure at Competitive Edge Business Solutions Inc. has been marked by a continuous commitment to optimizing marketing strategies and enhancing the digital customer journey. My versatile writing skills and expertise in digital marketing tools have allowed me to successfully manage and refine the company’s marketing campaigns, ensuring they align with our overarching business goals and drive substantial growth.