At nine10 Incorporated, my role extended beyond typical marketing responsibilities, embodying a diverse array of strategic and educational functions. From teaching Digital Marketing Bootcamp to directing the company's marketing initiatives, my involvement was crucial in shaping and executing effective marketing strategies historically.
Currently, I work closely with nine10's clients, assisting them in various capacities including marketing strategy, SEO, and content writing. My approach is hands-on, working collaboratively with clients to understand their unique market positions and tailoring strategies that met their specific needs. This often involves crafting SEO-enriched content, optimizing their digital presence, and ensuring that their marketing objectives are achieved effectively.
Through my comprehensive relationship with nine10, I not only contribute to the company’s growth and success but also played a pivotal part in helping numerous clients of theirs to enhance their own marketing effectiveness. This experience has been instrumental in refining my skills as a marketing strategist and educator in the field of digital marketing.
As part of the Nine10 marketing team, Nicole led the overhaul of Victory UAV’s digital presence by standardizing brand voice, refining course CTAs, and aligning all platforms with Transport Canada–certified messaging. She built out platform-specific content strategies, from LinkedIn thought leadership to Instagram reels, while ensuring URLs, visuals, and tone were consistent and conversion-focused.
The result was a stronger brand identity that attracted both recreational flyers and commercial industries like oil and gas, firefighting, and construction. Engagement on social channels increased, course inquiries became more streamlined, and Victory UAV established itself as the trusted Canadian authority for safe, professional drone training.
As part of the Nine10 marketing team, Nicole continues to work with LSM today, supporting their marketing with a consistent digital presence that aligns with both Lennox national standards and the company’s trusted local reputation. She develops platform-specific strategies for Facebook, Instagram, and LinkedIn, produces seasonal campaigns, and ensures every touchpoint includes the correct phone number, URLs, and approved messaging. Nicole also creates blog content, video scripts, and website updates, all crafted in LSM’s community-first, trustworthy, and helpful voice.
This ongoing partnership has reinforced LSM’s position as Grande Prairie’s go-to heating and cooling experts. Engagement on social platforms continues to grow, preventative maintenance bookings have increased, and the brand’s storytelling highlights both LSM’s 60-year history of service and their commitment to supporting local families and businesses.
Nicole continues to work with Work NW Alberta today, helping to shape and strengthen the region’s digital brand presence. She develops tailored content strategies for LinkedIn, Facebook, and Instagram, ensuring every campaign aligns with the tagline “Make a great living. Live a great life.” Nicole creates sector deep-dive content, job fair promotions, and thought-leadership posts that highlight the opportunities in Northwest Alberta, while standardizing visuals, messaging, and calls to action across all platforms.
This ongoing work has positioned Work NW Alberta as a trusted regional voice for talent attraction and economic growth. Engagement continues to rise on social channels, job fair attendance has grown, and the campaign’s storytelling consistently showcases the unique advantages of living and working in the region—helping draw both people and investment to Northwest Alberta.
As part of the Nine10 marketing team, Nicole spearheaded the outreach of RIP Coffee Co., a bold and irreverent brand built for tradespeople, pipeline workers, and crews who live on caffeine and grit. She led brand development from concept to execution, creating a distinctive identity, social media voice, and content strategy that blended humor with authenticity. From gritty taglines to scroll-stopping visuals, Nicole ensured every element captured the hardworking spirit of its audience.
Although supply chain challenges paused production, RIP Coffee quickly gained traction and built a loyal following. Nicole’s work positioned the brand for long-term recognition and future growth, proving how strong creative direction and audience-focused storytelling can generate excitement and community—even before full-scale distribution is possible.
Nicole continues to work with Forward Venture Industries today, ensuring their digital presence reflects the company’s expertise in industrial construction and fabrication. She develops tailored strategies for LinkedIn and Facebook, produces video and photo content that highlights Forward’s team and projects, and maintains consistent messaging so every campaign communicates innovation and reliability. Her ongoing support also includes ad campaigns, website updates, and analytics reporting to track performance and guide improvements.
This partnership has strengthened Forward’s brand recognition across the region and within the industry. Digital storytelling showcases their capabilities with the same professionalism found in their field operations, building trust with both clients and potential recruits. Engagement on social platforms continues to grow, website traffic is increasing, and the company’s marketing today matches the high standards of its on-the-ground work.
Nicole partnered with Competitive Edge Business Solutions to strengthen their digital presence and clearly communicate the value of their outsourced bookkeeping and business support services. She refined brand messaging, developed a content strategy for social media, and created professional marketing materials that positioned the company as approachable, knowledgeable, and client-focused.
The result was a stronger brand identity that helped CEBS connect with small business owners seeking reliable back-office support. Engagement increased through educational posts and targeted campaigns, driving both awareness and trust while reinforcing CEBS’s role as a dependable partner in business growth.
Nicole continues to work with Frequency Hearing today, building on the clinic’s commitment to personalized, high-quality care with a strong and consistent digital presence. She develops social media strategies, creates blog content, and produces campaign materials that reflect founder Alissa Horneland’s story and focus on client relationships. Nicole also manages seasonal promotions, targeted ads, and website updates, ensuring every touchpoint maintains the clinic’s warm, professional, and trustworthy voice.
This ongoing partnership has strengthened Frequency Hearing’s visibility in the community and reinforced its reputation as a private clinic of choice. Engagement on social platforms continues to grow, appointment bookings have increased, and the brand’s storytelling highlights both the technical expertise and the personalized care that set Frequency Hearing apart.
are you seeking innovation in your marketing?
I love to jump outside the box & create unique successful solutions. Together we can reach your marketing goals!
MY HAPPY CLIENTS & PEERS
Emily Tarney, Owner
Nicole brings so much to our team. She is amazing at everything she does, gets things done on time and takes a ton of pride in her work.
Her ability to jump into projects, learn new platforms, investigate opportunities and implement strategies are incredibly valuable for any team that is lucky enough to work with Nicole.
She is an absolute Rockstar.
Alissa Horneland, Owner
Nicole goes above and beyond for her clients. So grateful to have her as a part of our team!
I have learned so much about marketing and she some incredible strategies to help us grow as a company. I am in awe of how much experience and knowledge she has and feel blessed to have been referred to her.
I highly recommend her!!
April Vasseur Weavell, Owner
I have had the privilege of working with Nicole in a number of capacities and on a number of projects over the past several years.
Nicole has a really unique combination of skills: she has an array of IT expertise that she's constantly building on, is very fluent in marketing & communications, and is a very personable and easy to work with.